If you run a flower shop, you know the struggle of trying to get new customers through your website alone. The online world can seem opaque and unfair. But we are here to tell you that there are patterns and shortcuts that you can follow to boost your shop’s searchability. It’s all about separating yourself from the average florist website through some subtle but meaningful tweaks. Here is a complete florist website solution for you:

SEO for florists is a must

Having a professional, mobile-friendly website is table stakes these days. But what else can you do to stand out? One thing is optimizing your site for search engines. This means including relevant keywords in your page titles, headings, images, and text. Take some time to brainstorm all the different flower-related search terms customers might use that are relevant to your business, like “flowers near me” or “birthday bouquet delivery.” Then naturally work those keywords into your site architecture without being spammy. Search engines appreciate original, descriptive content over thin keyword stuffing.

Traditional ways are still relevant

Speaking of being locally focused, don’t forget traditional outreach within your community. Print brochures or Oppizi’s flyers that you can display at high-traffic areas like supermarkets, cafes, and event venues. Sponsor a local youth sports team by providing flowers for big games or offer product samples to your neighborhood bakery for inclusion in gift baskets.

The cumulative effect of word-of-mouth and ambient branding carries weight, even in our digital world. People generally feel more comfortable making purchases from companies they’ve heard good things about from friends and neighbors. It might seem old-fashioned, but we’re social creatures – those real-world touchpoints matter as much online.

Claim and optimize your Google Business Profile

Having a complete and updated Google Business Profile is table stakes for any local business today. This is where most people will start their search when looking for a flower shop nearby. However, too many listings are lacking important information or have errors that make them less useful.

Take the time to claim, verify, and fully optimize your business listing. Add multiple high-resolution photos of your shop, products, and work. Be sure to include your hours, services offered, directions, and phone number. Google your business name to see how it currently looks – then spend an hour tweaking details like your business description to be more compelling. Small improvements here can go a long way.

Build engagement on social media

Social platforms are another critical place for customers to discover local businesses. Create Facebook, Instagram, and Twitter profiles for your shop if you don’t already have them. Post fresh, colorful content consistently – anything from bouquets and arrangements to events you’re holding.

Engage with your audience by asking questions, having contests, or giving helpful tips. Respond to all comments and messages promptly. The goal is to build an engaged community of fans who will become your advocates. They’re more likely to refer friends and family looking for a florist.

Produce helpful local guides

Building links from other sites is also important for search engine optimization. The logic goes that the more places on the web that link and point back to your site, the more “popular” search algorithms consider it to be. One easy way to start attracting links is to regularly post engaging, photography-heavy content on social networks like Facebook, Instagram, and Pinterest.

Think about topics beyond just selling flowers that would provide value for your community. Create blog posts or guides about gardening, entertaining tips, floral design lessons, or themes for different occasions. And most importantly, incorporate your business name and location so people searching those platforms will find you.

Optimize these pieces of content with keywords people are likely searching for locally. Share them on your social profiles and also submit them to relevant local citation directories and business review sites. This establishes you as a helpful expert – while also introducing more pathways for potential customers to find you.

Claim local service directories

In addition to Google, people may check dedicated local business directories when looking for recommendations. Make sure to claim free or low-cost listings on sites like Yelp, Foursquare, Yellowpages, and any relevant chamber of commerce or community online directories.

Update these profiles just like your Google one – with photos, hours, service descriptions, and contact info. Request reviews from happy customers to build social proof. Integrate all of your online profiles for a cohesive brand presence wherever people search.

Offer an engaging website

No flower shop should be without a website today. At minimum, it should introduce your business, showcase your products and services, provide key details like your address/phone, and allow for online ordering or booking.

Even better and as mentioned before, produce blog content, how-to guides, and photo galleries to give people a reason to keep returning. Install responsive design for easy mobile use. Track key metrics to ensure it’s achieving your goals like contact requests, time on site, or backlinks from other high authority sites. An optimized website is the heartbeat of your online presence.

The surest way to become findable is by standing out in a positive, genuine way that also helps people. Try using an all-in-one florist POS system that can handle your products, website, customers, and inventory at the same time. One such system is Hana Florist POS which can not only integrate with your already existing website but can also give you a complete event management solution. Contact us today to know more!