Beating the social media algorithms has become harder than ever for content creation, and engagement for smaller accounts is decreasing every month. For those of us who make a living (or even just extra income) from our social media accounts, this is a major problem and takes a lot of work to navigate.
If you’re struggling to engage with your audience and you’re not getting the same likes, comments and shares that you used to, here are a few trends that could help boost your engagement and promote your account.
Fun Edits on Your Photos
Changing up your content and making it a little more fun and interesting is always the first step to take. Your drop in engagement could be due to a dip in your creativity and that’s okay – it ebbs and flows for everyone.
To boost your creative juices, try a few different styles and types of content. Switch between photos and videos, informative and fun posts, or try a different editing style. You can remove background from image free online to help you change the background, create collages and add text to your photos, and try out other fun styles to see what works for you.
Interesting and Informative Carousels
Adding MORE to your posts doesn’t seem useful in a world where short-form content is king, but carousels can help boost engagement for many reasons.
These types of posts encourage users to swipe and spend more time with your content. You could start with an eye-catching photo and follow up with educational info, or whatever else it is you’re sharing. Don’t forget to include the “swipe to see …” in your caption!
Engaging Instagram Stories
Over the past few years, Instagram stories have pretty much taken over, and many users don’t even bother scrolling their feed anymore. Stories are often used for Instagram advertising since they’re quick, easily consumable and easy to make on the fly.
Take advantage of this by being extra active on your stories. Share your day or interesting bits of information related to the purpose of your account. If you’re a health vlogger, snippets of your daily workouts and meals will catch your audience’s attention.
Informative TikToks or Reels
Educational content is becoming more and more popular as users want to feel like they’re benefitting from their time spent online. If you want more TikTok followers, you need to make sure that your content is valuable, and one great way to provide value is through teaching.
To your audience, this can almost feel like receiving a free service, instead of scrolling meaninglessly all day long, so sharing knowledge that they might find useful and apply to their own lives is a great way to boost engagement and gain followers. If you’re a university student, share study tips. If you’re a food lover, share your recipes. If you have a qualification in a niche subject, share info that can be helpful to the masses.