Starting a construction company may have been one of the best ideas you’ve ever had. After all, people are always building homes, businesses, and other structures. Just as importantly, these types of properties and buildings will always need repairs and renovations their owners aren’t capable of completing.
However, if you’re struggling to get clients, your great idea might not be living up to your expectations. But don’t worry, this is a struggle almost all new business owners face. What’s more, we’re here to help you overcome this hurdle.
Keep reading to learn about six strategies to get more clients for your construction company.
1. Optimize Your Website
First, understand that the key to success in the modern world depends on your online presence. You need to develop a website where prospective clients can learn more about your company and the services you offer.
However, a simple sticks-and-bricks website isn’t enough. You need to ensure it’s optimized for user-friendliness. Your professional website should be easy to use and offer intuitive navigation. Best perform synthetic transaction monitoring in analyzing user experiences that help give insights into performance improvements you can make to your website.
It should also provide valuable content via your blog. This blog should be full of relevant tips, advice, guidance, and information that will help website visitors view you as an authority in the construction industry. This will lead to more trust, and thus, more sales.
Lastly, ensure your website is mobile-friendly. If your site isn’t optimized for mobile devices, people using smartphones and tablets will have a negative experience (slow load times, improper formatting, etc.). This cannot happen, as nearly 85% of Americans own smartphones.
2. Invest in Your SEO Rankings
Once you establish a killer website, you need to implement a strategy to drive consumers to it via search engines. When someone in your area logs onto Google and searches for “the best construction company near me,” your website’s SEO coding will determine whether or not they find you.
SEO is the coding used in websites to increase their search engine visibility. Search engines like Google use SEO crawlers to find the most relevant content based on a user’s keyword search. The higher your rank for construction industry keywords and local keywords, the more traffic your website will receive.
You can improve your SEO rankings by:
- Creating a blog and filling it with relevant articles
- Researching effective industry-specific keywords
- Using localized keywords
- Registering your construction company website with Google My Business
- Writing relevant meta descriptions for each page using the contained keywords
- Using link-building strategies
- And more
SEO is a complex form of digital marketing. However, it is absolutely essential for organic website traffic, lead generation, and sales. In short, SEO is paramount to your online visibility and brand recognition in the community.
3. Publish Client Reviews and Testimonials
Construction companies come in all types, sizes, and levels of expertise. Some private contractors are fantastic professionals who deliver amazing results. Others, however, have left a bad taste in the mouths of consumers.
To ensure the success of your construction company, you need to build a positive reputation in your community. Home and business owners need to know they can trust you.
You can build this reputation by publishing reviews and testimonials written by your previous clients. Encourage your clients to leave you reviews once your services are complete. Then, publish them on your website and social media pages.
When other homeowners and business owners see how well you’ve served other people in the community, they’ll be more willing to invest in your construction company.
4. Offer Free Estimates and Quotes
People looking for home construction companies often shop for the best prices. And why shouldn’t they? Everyone deserves fair and competitive pricing.
Fortunately, your construction company can capitalize on this consumer habit. By offering free quotes and estimates, you can get your foot in the door with potential clients. They can fill out a form with their contact information, including their email, which will allow you to add them to your email list.
While inspecting properties, meeting potential clients, and offering estimates isn’t a guaranteed investment, it’s imperative for making more sales. Furthermore, the process is easier than you might think, especially if you’re using this residential estimating software.
5. Expand Your Visibility Using Social Media
One of the best ways for local construction companies to grow their brands is by investing in their social media presence. Nearly 4.5 billion people use social media worldwide. These apps provide the ideal platforms for increasing your brand visibility.
Social media marketing falls under two major categories – paid and organic. Organic social media marketing involves creating content and posting it for your followers. Depending on the platform you’re using, you can use hashtags and other tactics to increase your exposure to people outside of your list of followers.
Alternatively, you can use paid social media advertising to target specific demographics of people. You can discriminate who sees your ads based on location, gender, age, interests, hobbies, and more. This can help you streamline your marketing to limit costs and generate the maximum number of leads.
6. Develop an Email List
Finally, if you want your construction company to succeed, you have to stay relevant. Modern consumers have short memories and even shorter attention spans. Therefore, developing an email list is a great way to remind people about your services.
As noted earlier, you can obtain email addresses by offering free quotes and estimates to consumers. However, you can offer other incentives as well, such as access to exclusive online content (like ebooks), major discounts, etc.
This is a practice that some of the largest construction companies have mastered. That’s because they know consumers need to hear a marketing message multiple times before they’ll invest.
Your email campaign should be automated to save you time, energy, and money. Automated emails are easy enough to develop using the right email companies and services.
Want to Grow Your Construction Company?
There are numerous ways to generate more leads and make more sales for your construction company. While there are no guarantees in marketing, implementing the six strategies above will substantially improve the visibility of your business.
But if you want more business marking tips and suggestions, look no further. Our blog is full of content created to help business owners like you thrive in a competitive world. Stick around and look through some of our other articles to learn more about the tricks of the trade.