Do you ever wonder why people become real estate agents? Perhaps you can already imagine how this career choice offers flexible hours. However, it also offers the opportunity to meet a wide range of different people and to view some amazing properties. In fact, it’s a great career option for those who enjoy bringing people together and those who thrive off closing deals. How do Realtor Vancouver professionals continue to grow their skills to make sure they can offer you the best service possible?
Top Skills Required to Become a Successful Realtor Vancouver Professional
- Marketing and Networking
- Sales and Negotiating
- Commercial and Strategic skills
- Listening and Communication
The above list of skills shows the core criteria that you can expect from a top quality Realtor Vancouver professional. It’s also important for you to feel at ease with them so that you can trust them. Therefore, they don’t just need to be able to network and sell. In fact, it’s also important for them to listen to your list of wants and turn it into a commercial strategy. For example, perhaps they will have to guide you with setting your selling price. Alternatively, they might help you target the perfect area for your next purchase.
Clearly, it’s critical that Realtor Vancouver professionals understand their real estate market and how to negotiate within it. Selling is not just about pitching at a price but it’s also about understanding the competition. Another aspect of selling is to know how to influence buyers and sellers, which involves active listening and building trust.
Strategic selling is at the core of working within the real estate industry. Its professionals are constantly selling their services or their properties. Traditionally, real estate agents might have sold on price but today, the competition forces them to be more strategic. They therefore need to constantly apply their listening, communication and negotiating skills in order to match buyers with sellers and to influence the deal. It’s almost an art form and you’ll know the good ones by their attitude. They’ll never assume they know everything and they understand that learning is a never-ending journey.
Continuing Education
- Realtor versus Real Estate Agent License
- Ongoing education offered by real estate institutions
A Realtor Vancouver professional, when compared to a real estate agent, has passed an extra set of exams. The word ‘Realtor’ is a trademarked name. This means that anyone who has passed those exams becomes a member of a real estate institution and is essentially held to higher standards. These institutions also offer courses to support real estate agents in their ongoing education.
Learning is part of everyone’s professional lives and never stops. This is the same for Realtor Vancouver professionals who can either learn more about their markets or continue developing their soft skills. Furthermore, the institutions also provide legally required courses such as legal updates, anti-money laundering and ethics. In Canada, the main institution for this industry is the Real Estate Council of British Columbia. Of course, real estate agents also have options available to them for their education, including becoming a Realtor themselves.
Digital Technology Realtor, Vancouver Professionals
- Virtual marketing skills
- Virtual staging capability
- Real Estate Phone Apps
Today’s world is increasingly combining digital with the physical. This also holds true for Realtor Vancouver professionals. The more these professionals know how to create video marketing tours, for example, then the more likely they are to reach out to more customers. Marketing also involves a creative mix of social media with developing an online presence through blogs and other content.
Technology isn’t just changing how Realtor Vancouver professionals reach their potential customers. It’s also changing how properties are viewed. For example, virtual staging is now commonly used to make homes look lived in. Properties can therefore stand out in catalogues or other promotional material because they don’t look empty.
In addition, there are many phone applications that Realtor Vancouver professionals can propose to their customers. This can help customers throughout their buying or selling process. For example, the process can be made easier with mortgage calculators, document-sharing apps and communication apps amongst others. Learning these tools and being able to use them skilfully can make the difference between a successful agent and an average one.
Concluding Thoughts for Developing your Realtor Vancouver Professional Skills
Like any other industry, real estate is constantly changing and evolving. It’s also a very competitive industry and so it’s important for any of its agents to keep developing their skills. This is true whether they are fine-tuning their soft skills, updating their legal knowledge or learning new digital technology. You can even ask your Realtor Vancouver agent what they do to keep growing their skills. That way you’ll know how they approach their career and if you can expect the best of the best from your partnership with them.