In this age of major technological development many major and minor corporations have turned to online marketing and promote easy access to their services through a wide variety of online methods. One of these is a website, a decent corporation should have a polished, easy to interact and modern website to promote their corporation image. If your website is user friendly and well designed then there will be a major drive of traffic at your website and will keep your visitors longer at your website, engaged with your interesting content and presentation.
There are many professional website design and development companies in Australia and some are especially popular for their unique designs. However, as the times change one must change to keep up with the world and its trends to stay relevant. The modern world requires you to keep up some expectations if you want to survive the coming year. So, then comes the question of how your website should look like in 2021.
Let’s find out from White Peak Digital why and how we should redesign your website to capture the attention of your visitors.
Why You Should Re-Design Your Website?
A successful corporation must always be aware of the changes in the world and must always be evolving to meet the needs of its audience and businesses. There is always the doubt of how your website should look like in 2021 as the year 2020 is coming to an end. In today’s era almost every individual makes an online survey of the product or service they will avail from any corporation and then only will there be any purchase or contact. There are a majority of reasons why your website should be one of a kind. The average person’s attention span has reduced 8 seconds which means that a visitor can come to your website and if they don’t get a clear idea of what you are offering or don’t make an impression, they will leave in a matter of seconds. A good website must follow the rule of three e’s easy on the eyes, easy to navigate and easy to find.
There are always some signs to look out for to check if its time to re-design your website.
You Have A Visually Outdated Website
Just like meeting a new person for a date, first impressions matter. Your visitor will move on from your website in a matter of seconds and you have a tiny time slot to make an interest in them. If your website was made a while back and hasn’t been redesigned to match the current trends then it doesn’t bring a good image of you or your business to the person viewing it.
You Have A Text Heavy Website
Today’s world is more about less words and more visual representation. The usage of heavy text to promote one’s products or services is an outdated concept. Especially as there are many competitors along with your business there is no time nor energy to go through an entire text to find a single point so its best to convey your point directly to your visitors through video or other visual means.
Your Website Has A Slow Load Time
Time is an extremely rare resource and as mentioned earlier the average attention span of a visitor is 8 seconds, so you have only mere seconds to capture the attention of your potential customer. But if your website has a slow load time you are wasting valuable time. A good website has a load time of max 3 seconds which leaves you a max of 8 seconds to engage your visitor.
How Your Website Should Look Like In 2021
Even though the world is an ever-changing sphere of trends there are some things that will stay the same in the place of requirements for websites like user friendly navigation, fast load time and data security. Then there are the more unstable factors like adding innovative website features as per the latest trends. When learning about how your website should look like in 2021 these are some of the trends you can use to increase traffic in your website.
- Page speed and load time
- Enjoyable user experience promoted using engaging content
- Utilizing browsing history and geolocation to provide personalized results.
- Micro Interactions
- Minimalism
- Organic Shapes
If you want to be considered an expert in your field and increase online traffic in your website the you should be top of your game in your business. There are many website design and development companies in Australia and other places that can give you the ultimate website for a successful business.