Geotagging involves adding geographical metadata to the media used on your blog to make it easy to find on the search engines. These media include photos, QR codes, websites, and RSS feeds videos among other relevant data such as linear or point projection. The information is presented as geospatial metadata and incorporates key geographical features such as longitudes and latitude coordinates. Part of the data also includes bearing, altitude, place names, distance, and time stamps.
Geotagged blogs also tend to rank higher on search engines and this presents a great advantage to you as a website owner. Tourism sites particularly benefit from this feature since potential clients mainly depend on geographical location to find their ideal sites. Adding this feature ensures search engines recognize your blog location and readers can geographically find your blog easily. If you want to geotag photos, the process has been made easier through photo geotagging software. Below we explore the various ways to geotag your blog and software that is revolutionizing and making the whole process easier for blog owners.
How to Geotag Your Blog
There are various methods you can use to geotag your blog:
- Coding
Geotagging requires adding a few HTML code lines to your blog. You first need to gather information on your specific location. Armed with this information, you need to add geographical meta tags to the headers in your web pages.
- Geo Micro Format
The second option is using the geo microformat. The format contains latitudes and longitudes as the key properties. To add a geotag, all you need to do is surround the latitude and longitude information in a span or a relevant XHTML tag.
- Photo Geotagging Software.
If you are not savvy when it comes to web design and coding language such as HTML, you may opt for an easier route which is using geotagging software to do all the work. The software is a perfect alternative to coding and helps effortlessly tag your images in bulk. Some of the software features include:
- Google maps that come with the best Google place search. This ensures you obtain the specific address or location
- JPG and PNG support
- A software that is recommended by local SEO experts
- Ability to upload multiple photos concurrently.
- Unlimited monthly photos
- Customer support within 24 hours
- A 3 days trial at no cost.
Benefits of Geotagging Your Blog
Geotagging offers many benefits to blog users and the blog owner. Below are the several benefits arising from the feature:
Users can easily find location-specific information right from their devices. It’s easy to find location-based information when the geotagging feature is enabled on your blog. One can easily find information related to websites, news, and other resources In a specific geographical location. This information is very crucial to researchers who may need very specific information regarding a certain location
Geotagging makes it easy for your blog users to determine the specific location of the given content. The content can be in video, image, or other media. This is helpful when one needs to confirm specific information or when one needs very specific information about a certain location. It also leaves no room for guesswork.
Geotagging brings out the aspect of originality and a higher probability that the provided information is accurate. It’s possible to showcase images that are relevant to a specific location when looking for specific information such as hotels in a certain region. It’s more reassuring if this information is from a blog located in a specific area compared to when the information is given by a website from a different location or even a different country. There’s a likelihood that the local website or blog owner visited the hotels, took live pictures and videos compared to similar information presented from a different location. Geotagging makes the tagged information more authentic especially if you make the effort to verify the information as a blogger or website owner.
Geotagging Cons
Geotagging compromises your privacy and security. It’s very easy for someone to track you to your specific location since your website specifically highlights your exact location. However, there is a provision that allows you not to give the exact location. You can highlight a specific radius instead of the exact location.
It’s evident geotagging gives your blog that needed boost, especially when it comes to ranking on search engine results pages (SERPS). Visitors searching for location-specific information are easily directed to your page and this helps in ranking. Providing such crucial information is also helpful to your users, especially those looking for very specific information. Tourists and researchers are the greatest beneficiaries of this feature due to the specific nature of the information they search for. If privacy and security is an issue, you can give an approximate location instead of the exact location where you blog from.