Competent business requires quick and effective solutions for all tasks assigned to managers. The software created by experienced specialists significantly increases the performance of any marketing company, helps to optimize all key processes, and also contributes to the income growth. Modern marketing automation software for agencies can provide invaluable assistance in this.
Today CRM platforms for marketing agencies make it possible to:
• design and manage the most complex marketing structures created to work with clients;
• improve communication with contractors;
• manage the largest customer bases;
• manage large-scale marketing associations, etc.
CRM systems allow to quickly create and distribute an ad copy to your potential customers via email, social media and other modern Internet channels. In addition, automation will significantly speed up and simplify the creation of profitable offers for your customers and partners, make lead analysis more accurate, and contribute to the correct solution of all marketing problems.
Goals and objectives of the automation for marketing agencies
CRM software systems are designed to significantly speed up the execution of all monotonous operations, which usually take a lot of time. Also, such systems optimize the process of making of important decisions and free managers and executives from performing calculations and other necessary procedures manually. Such programs will help you quickly organize and conduct a targeted advertising campaign. Thus, your marketing company will be able to use a variety of advertising strategies for different categories of consumers with maximum efficiency.
Thanks to modern universal CRMs, the task of drawing up a specific strategy for attracting new customers and buyers is greatly simplified due to the complete automation of the creation and management of an advertising product. Users of the new platform can use all currently existing communication channels with consumers: social media, SMS, email, chat bots, etc. With the help of the created sales funnel, it will be possible to simultaneously work with more than 50 consumer groups.
Marketing automation software
Today, the following automated solutions have been developed; they are especially suitable for companies that are engaged in marketing activities:
1. SharpSpring is one of the most efficient and well-developed programs that allow you to send ads to customers’ emails. Moreover, the system is compatible with more than 100 CRM platforms and software suites. It will help you create blogs and targeted content quickly and easily.
2. GetResponse creates a flexible and user-friendly online marketing environment. The program has a fully automated list system, plus there is an important option for creating and posting newsletters.
3. Klaviyo is a multifunctional complex that can simplify and streamline all online marketing processes.
The above software shells help to solve marketing problems of any complexity. Therefore, today organizations that are actively involved in advertising and promotion definitely need such software.