There are still so many ways technology is changing how we conduct business.
It’s easy to focus on hybrid and remote working because of the global pandemic, but technology has been causing far bigger waves than that. Keep reading to see three ways technology is changing the face of business.
Face-to-Face vs. Facetime
Whether you’re calling someone via Facetime or in back-to-back Zoom meetings, it’s undeniable that more business is taking place online than ever.
Of course, coronavirus was not the only reason for this, but it did bring the benefits of particular technologies into sharp relief.
Avoiding face-to-face meetings is time-efficient and a much greener and carbon-neutral way to do business. But gone are the days when deals can only happen on a golf course amongst an exclusive demographic.
Take Stitch Golf as an example. It’s an entirely online eCommerce brand that has carved its way into the digital space without a brick-and-mortar shop while still supplying products and accessories to help keep the classic handshake economy alive on the golf course. Customers who buy from this brand can still benefit from face-to-face business deals on the course while enjoying the expansion of choice and accessibility that comes with online interactions.
Social Media Trends, Specifically Reels and Short Video Content
In the past, marketing experts thought a Facebook and Instagram presence was enough to propel businesses forward and establish a foundation in their community. But in 2022, that’s long gone.
With the rise of short video content and platforms like TikTok, social media trends are steering how businesses operate. Whether businesses are using shorts on YouTube, Reels on Instagram, or TikTok trends, there’s no denying that video content for businesses is a must.
Of course, there’s no blanket approach to running a business’s social media platform. But it’s worth keeping up with the trends and deep diving into how video content should become part of your business’s repertoire.
Enhanced Data Collection & Business Analytics
Analytical tools have taken the world by storm, allowing businesses to understand the minutiae of user activity and engagement in near enough real-time.
We can learn much about customers to help businesses optimize brand position and the user interface. However, one of the most critical facets of this new technology is that it is relevant and usable by businesses of all sizes.
Previously, this data insight was only available to large corporations with deep pockets. Data gathering required unwieldy and complex programs that did not shake down well for SMEs or start-ups.
Now, analytical programs are available to anyone who wants to map trends. Finding the right tools for your business to provide reliable and consistent data is a fundamental skill.
Businesses can tailor analytics data to find out anything about a target demographic. However, it’s imperative to do your homework first and determine what you want to know and the best program or tool to deliver it.
Final Thoughts
Keeping up with technological advancements can feel overwhelming as a business owner. To keep your business on track and evolving, it’s essential to have the right people in your toolkit to keep current on how technological advances are changing the landscape. You won’t be sorry.