“The first step to delighting your customers is being there when they need you.”
This quote by American Author Ron Kaufman methodically describes the significance of your brand’s visibility. As a growing retail business in the United States, keeping up with the diverse technology trends is crucial. Now that your target buyers have comparatively more options to shop from, your e-commerce business needs a future-proof competitive edge to dominate the market.
Mobile commerce is one such advancement in the spectrum of the e-commerce domain that offers market sustainability. It entails the process of shopping from an online store that is available as a mobile app. This technology trend has impeccably revised the ROI for banking and other sectors. However, the retail industry can benefit the most from a well-tailored e-commerce application.
In this post, you will explore the benefits of e-commerce app development services and dig deeper into the impact of mobile commerce on the US retail sector.
Mobile Commerce & Its Significance – An Orderly Breakdown
Mobile commerce is a collective term for online banking, online ticket booking, in-app purchases, and other forms of mobile transactions. Though, online shopping is far more prevalent than other mobile transactions.
According to Statista and Shopify, there will be more than 42% of mobile purchases by the end of 2024. The mobile retail commerce industry in the United States has crossed the mark of $400 billion already. This number is expected to reach $700 billion in the next three years.
Walmart and Amazon were the first retail brands that successfully grabbed the buyers’ attention at the dawn of the online shopping trend. At present, many other e-commerce businesses connect with their target audiences through a customized mobile app.
E-commerce application development decreases shopping cart abandonment effectively which is the biggest challenge for shopping portals. Single-click checkout and custom search are some other aspects that elevate buyer engagement.
7 Reasons to Consider E-Commerce App Development Services
● Defined Brand Visibility
Even an efficient e-commerce platform may disappear in the pool of millions of existing websites on the internet. On the contrary, your mobile commerce app will deliver a far more accessible passage to your customers with strategically planned frontend services.
● Seamless Offerings
Retail businesses in their initial phase often choose platforms like Shopify or Magento for e-commerce development. But these CMS platforms have some limitations. For instance, Shopify only allows a fixed number of products that you can display on the website.
With a customized mobile app, you can show as many products on your online store as you prefer.
● Simplified Customers’ Journey
An easy and quick user journey is the essence of a mobile app built with a user-first approach. This is why prominent retail businesses invest in e-commerce software development services. Apart from reduced shopping cart abandonment, a streamlined flow of the process and instant checkout revive the online shopping experience for your buyers.
● Exceptional Outreach
Push notifications can be considered the biggest advantage of mobile commerce apps for retail platforms. Even though there are different influential marketing techniques to increase outreach, push notifications have statistically proven their vitality for customer engagement in the past few years.
● Multifaceted Communication
According to Statista, 21% of mobile users in the US open online shopping apps multiple times every day. Moreover, 35% of mobile users open these applications multiple times every week. In addition, online chatbots and customer support allow your buyers to get in touch with you directly.
● Buyers’ Analytics
An expert e-commerce app development company in the USA can customize shopping applications to collect analytics on the basis of buyers’ behavior. This way, retail brands can gather insights and make applicable changes in their shopping platform. This type of data can also help online stores personalize their products for various groups of buyers.
● Personalized Experience
When it comes to platform customization, e-commerce mobile apps are more flexible than regular websites. A mobile commerce application with a customized setup offers an impeccable consumer experience. Apart from boosted engagement, these personalized settings in an online store also spike buyer retention.
When to Hire an E-Commerce App Development Company?
Since one-third of the total internet users use mobile devices to shop online, mobile commerce offers immense development scope. However, the installation-to-purchase ratio in the United States is only 28%. So, how do you know that your app will make it to this ratio?
In the US retail market, mobile commerce seems to be the best way to pass through the competition and grow. If you are seeking the right consultation for e-commerce mobile app development services, Zazz can help! Our e-commerce app development company in the USA can build Android and iOS applications that align with your buyers’ needs.