“Big Data is a phrase that many organizations wrongly assume is outside their purview. But the truth is, more and more small-to-medium-sized organizations are reaping the rewards of analytical thinking and self-service data insights.”
- Jason Tober, CEO, Delaget.
Big Data is everywhere today; and so is the demand for Big Data certified professionals. A Big Data course can pave a way for a potential career in the ever-growing domain. Data is playing such a crucial role in the world that it is impossible to mention the ways Big Data affects our personal life.
Now that we have changed the way we did our activities almost a decade ago, we generate massive data every second. This is because we heartily welcome the ways of going online for our groceries, shopping apparel, booking movie tickets, planning a tour, reading books, and now even the academics have also gone online due to the pandemic.
The data generated is so huge that it is referred to as Big Data.
Amazing Facts
- A report by IDC forecasts states that the global datasphere will reach 175 zettabytes by 2025.
- The same report estimates that over 75% of the world’s population which is around 6 billion users will be interacting with online data every day by 2025.
Big Data Overview
Big Data is a term referred to the huge volumes of data that we generate every second with our numerous activities over the Internet. The data may be structured or unstructured and inundated a business on a daily basis. The amount of data generated is not important, but how an organization utilizes it, is important.
Big Data is characterized by high volume, high velocity, and high variety.
Volume refers to the data generated from different sources such as smart devices, business transactions, social media, and more.
Velocity refers to the unprecedented speed at which data streams into businesses and is required to be handled properly.
Variety refers to the many types of formats which include structured data, unstructured data, images, videos, numeric, stock ticker data, or financial transactions.
There is no doubt that Big Data has drastically changed the way we live our life. Let us now look at the applications of Big Data in our daily life.
Big Data Applications
- Big Data in Education
We know that schools and colleges are off from last year due to the pandemic. But has education come to a halt?
No!
Instead, it has gone online.
Today, the education industry is flooded with massive volumes of data related to faculty, students, results, fee structures, and many other things. To improve the operational effectiveness and functioning of educational institutes, the insights provided by proper study and analysis serve as a great help.
Customized and dynamic learning programs have proved to be beneficial for students. Also, the proper analysis of student data has resulted in the grading system of the results. Real-time monitoring of the student’s learning process is helpful in reframing course material.
By analyzing the progress of a student, career prediction can be made that guides one in choosing the right way for making a career.
- Big Data in Shopping and Marketing
When you shop online, you get recommendations related to your previous purchase/search. Generally, they are based on your activities on your smartphone or a computer.
Online retailers observe your activities on the Internet, analyze them, and use it to evaluate your interests, preferences, and requirements. Then the projections are made about what you may buy in the future. This improves advertising strategies and the way you shop too.
- Big Data in Media and Entertainment Industry
Gone are the days when you were required to go to cinemas to watch movies. Now there are OTT (Over The Top) platforms in which you can access any of the movies or shows whenever you wish to do so. This results in the generation of huge amounts of data and hence there is a rise in big data in the media and entertainment industry.
The benefits of Big Data in this industry include predicting the interests of the audience, getting customer reviews, effective targeting of the advertisements, and customized scheduling of media streams.
- Big Data in Healthcare and medical services
Healthcare is such an industry that generates huge amounts of data. Big Data avoids unnecessary diagnosis thereby reducing costs of treatment.
Today when we are in the situation of a pandemic, Big Data predicts the outbreak and also suggests preventive measures.
Big Data lets you provide evidence-based medicine which is identified on the basis of research on previous medical results. It also helps in identifying diseases in the early stages and prevents them from getting worse.
Big data results in tracking and enhancing the quality of life patterns.
- Big Data in Travel and Transportation
The recent years have seen a dramatic change in the way we travel around our cities or the world. When you go to an unknown place, you don’t need a guide anymore because Google Maps is there to guide you all along. Big Data has created efficient and attractive solutions to our travel and transportation needs as in:
- Better sequencing of traffic signals
- Traffic prediction and planning
- The development of the Global Positioning System(GPS) and intelligent map programs such as Google Maps.
- Advancements in management and selling of Air Travel.
- Big Data in News and Information
Big Data is present everywhere in the news cycle, from the earliest reporting and newsgathering news delivery and on to comments you observe on social media. Reporters today rely mostly on social media to shape up their news. Most of the major news is often reported on Twitter or Instagram by the users within seconds.
The way we receive news has also changed drastically. Today you can get trends related to coronavirus pandemic on a daily basis and you can schedule your day accordingly.
Apart from the applications of Big Data mentioned above, the other applications include discovering weather patterns, transportation, banking and finance sector, artificial intelligence, public policy and security, and many more ways.
Conclusion
Clearly, Big Data is everywhere today. It is changing the way we live our life. The way an organization collects the data and utilizes it is the way it makes sense. Big data solutions are the ones that make analysis easy and efficient. They let us gain benefits in all the industry verticals.
To make a career in this ever-growing domain, you need to add a certification to your resume. To get certified, there are online training providers to guide you through the exam. You can learn at your own pace with these courses and choose your own mode of learning which includes online training, blended learning, and instructor-led training. Doubt sessions are also carried out by industry experts to ensure that you are prepared completely.
Get yourself registered now!