Social media marketing for businesses is complicated. It is not enough to post and share engaging, relevant content that catches your audience’s attention. You also have to monitor your social media pages.
What does social media monitoring mean, exactly? It means keeping track of audience comments and shares, for one thing. It also means tracking engagement and other analytics to see how well your content is performing.
This is a lot to follow. Monitoring how people interact with your content and how it turns into shares, comments, likes, and follow-throughs is a vital part of your marketing campaign. This helps you measure the success of your marketing and adjust to make it more effective.
This is a huge amount of work. Luckily, there are many social media monitoring tools that make it easy to do all these tasks in one place. Here are some to consider.
1. Hootsuite
Hootsuite is an all-in-one social media monitoring platform that lets you track what people are saying about your business.
You can set your monitoring tools to flag key phrases that include the name of your company or your competitors, hashtags, product names, or locations. You can even flag certain users to track what they are talking about.
Hootsuite is also a team tool, so it can be shared with everyone on your marketing team. You can work together in one place, streamlining the process of social media analytics and assigning individual tasks to team members. This makes it a great platform for both analytics and collaboration.
2. Google Alerts
If you like to keep things simple, using Google for your social media monitoring is as simple as it gets.
Using this platform, you can track mentions of your company or products across the entire internet.
You can also customize to have Google email you every time it flags a mention of a particular keyphrase. This could be anything from your company’s name to products, locations, or competitors.
This isn’t just on search engines — it also tracks mentions of these phrases across social media platforms.
This makes Google Alerts a great way to do all your social media monitoring in one place to generate insights on your marketing campaigns.
3. NetBase Quid
NetBase Quid offers options for monitoring social media analytics and incorporating the information back into a new-and-improved marketing strategy.
It can be challenging to take the insights generated by social media monitoring and apply them to your marketing campaigns going forward. NetBase Quid offers solutions for all your challenges — all on one platform.
Its AI program helps generate more insights and analyze larger amounts of content than most other platforms.
This also gives you insights into consumer analytics, which is how your audience perceives your brand and the image your company presents.
You can also customize your social media analysis to generate insights that are completely unique to your company and its goals. Every marketing campaign is unique, so it stands to reason that your analysis should be, too.
The Bottom Line
Social media monitoring is done with one goal: to take those insights and turn them into more productive marketing in the future. Whatever tools you choose to help you should help you do just that.