Making mistakes is quite obvious when the thing you are working with is new since delete buttons are meant only for immoral things and not someone’s memory; being cautious while online is essential.
One negative comment below your post or a negative review of your product can destroy your months of hard work in seconds.
So, to help you improve and maintain your online reputation with the help of social media, we have come up with specific ideas. Nevertheless, reaching out to an expert SEO agency in Perth is still better and much more advisable.
1. Ask Your Customers to Write Online Reviews
Having negative reviews on your products is pretty obvious. That is because not everyone is going to have an overwhelming experience with your brand. But, if you don’t have many online reviews, these negative ones will stand out more which could be more harmful.
You need to encourage people to buy your products and share their experiences on the online platform. Thinking about how you should do that? Well, there are great tactics to use, from sending feedback forms via emails to showing pops related to the same when they visit again.
2. Expand Your Online Presence
In the modern marketing landscape, you can’t just rely on one platform for ratings and reviews. That’s because your customers might have different preferences for reaching brands.
Interestingly, even if you don’t have an account on the supposed X platform, customers can still leave a review on that site.
Instead of presuming or constantly checking those sites, it is much better to create accounts on them. This helps you expand your presence and keep a check on what has been said about your product and services.
Even experienced SEO professionals, like Marketing Sweet, suggest creating accounts on valuable social media platforms.
3. Reduce Ads from Your Website
You might not be aware of the fact that your website might be impairing your credibility.
Certain design choices and elements can downpour your hard work and make your customers perceive your business isn’t trustworthy. This needs to be correct as soon as possible. Otherwise, you will keep on losing customers because of it.
One of the first things you can do is, remove ads you have been running for other businesses. Unnecessary ads often turn off the people, and they revert even before viewing your entire content.
4. Encourage Your Customers to Upload their Product Photos
Apart from asking customers to write reviews, you can even encourage them to upload their product photos.
Think why? That is because research shows that 77% of consumers decide to buy the product based on the professional photos uploaded.
Customers’ photos are considered to be authentic. That is because you have no control over the product once it reaches the customer.
5. Share Your Voice through Organic ways
Customers always know the difference between when you are trying to sell and making them informed. You as a company must share what you truly stand for and your core mission through your services/products.
With the emergence of online marketing platforms, it’s been a cakewalk to share your opinions and information through blogs, articles, forums, etc. Write compelling blogs that encapsulate engaging information about the topics customers are looking for.
Aid them with subject matter expertise to drive a maximum number of potential customers, thus revamping your online reputation.
6. Makeup to Mistakes
Committing an error is inevitable, but acknowledging it publicly, whether it’s a tiny one, is never deteriorating your image. In fact, in this digital era, people are well-versed with all the digital platforms and have the power to respond immediately to the things they don’t adhere to. Accepting the errors at your disposal adds up to your image as a transparent and honest one.
Sweeping things under the rug is never going to benefit you in the long run; rather, be upfront about your mistakes and have the guts to apologize if necessary and win the audience’s hearts. It will undoubtedly ameliorate your online reputation for sure.
7. Value Your Customer’s Opinions –
Being a business, you will be rendered with various opinions of customers in the form of feedback. Where positive feedback will make you more confident, negative feedback might pull you down. But do not take it negatively; rather, work on the attributes the audience doesn’t like and try to improve them.
The audience feedback is vital for improving customer service, so ensure you respond to their feedback professionally and conclusively.
Conclusion
In today’s marketing landscape, online reputation is no less than having goodwill. Although the challenges are somewhat more technically advanced, you can build a reputation with constant efforts.
Moreover, if you find difficulty doing so, you can avail yourself of the option of reaching out to an SEO Agency in Perth at any given point in time.