There’s no doubt that Shopify stores are great looking, super-easy to use and an ideal platform for anyone wanting to sell their wares online. When I bought mine and started to use it, there was little evidence that I would need a Shopify web design agency to help me – at first.
There are lots of free and premium themes to use and play around with, but I have to say that after looking through template after template, the basic designs lacked a certain something to distinguish me from others using the platform. With so many people using Shopify, you just know that if you stick the set templates, it won’t be long until you find someone in your field that has a website that looks just like yours!
Soon after that, I realised that I needed professional Shopify help.
A Shopify Web Design Agency Can Help You Stand Out
What became apparent to me fairly early on is that I’d need to customize my site and if you’re new to the whole web design thing, I can tell you that doing so on a Shopify site requires expert knowledge.
With all the will and desire in the world, you can’t just pick up things like HTML and CSS coding that’s required to make it happen. If you want to take full advantage of the benefits that Shopify offers whilst also having a site that doesn’t look like it comes straight off the shelf in a homogenized unit, you need the assistance that a Shopify web design agency can offer.
Sure, you can put yourself through as much training as you like, but that costs time that most business people just don’t have. It also costs money that it would seem better spent on getting some expert help – it’s certainly the route with the least amount of stress!
Then There’s SEO to Think About
Another aspect that’s not for the faint-hearted is SEO, which is a crucial aspect of getting customers to visit your online store. I did a little research after opening my new Shopify account and discovered that the way each theme is coded affects how you get found by the search engines like Google.
When you pick any given template, it doesn’t necessarily come already optimized for SEO, so you need a Shopify web design agency to make sure that everything’s set up correctly after you’ve got the style and layout of your store as you want it. I was literally tearing my hair out trying to make things work on my own until I took the plunge and reached out for help – something I wish I’d done earlier.
Getting Help Was the Best Move I Made
Calling in the help of a Shopify web design agency was the watershed moment for me personally, as it’s when my ideas for my ecommerce store really started to take shape. Before then, I was wandering around in the dark, guessing what would work and I would later realise that I’d wasted a lot of time I could have spent sourcing new and exciting products to put in my shop.
Even if you’re clued up on this kind of thing, time is still a big aspect for any entrepreneur and the cost of using a professional service was more than outweighed by the speed at which I was up ready and open for business.
What you do is your call, but I can tell you that if I’d stayed on my original course, trying to do everything myself, I’m not sure I’d ever have got there.