You have just started a new business, and you want all your branding efforts right on track. One thing that plays an important role in branding is the logo of a company. A logo is a visual representation of a brand. It can be either in the form of a symbol/image or text or combination of both. It briefly explains the story of a brand.
You must have noticed that a lot of companies have a transparent logo on their products, websites, and social media sites. This style of design is popular because transparent logos bring the digital mark into life by adding extra depth and color. With the help of logo design from Vancouver, you can get creative logos that can easily convey your idea of development, connection, combination, and growth of the brand. These logos quickly catch the attention of the audience.
Importance of Transparent Logos
- Aesthetically Appealing:
You want your brand to be iconic. And for that, a simple recognition is not enough. You have to come up with an aesthetically pleasing design. People naturally get connected with the things that look attractive. It means that if your logo is not attractive, you may have to work hard to tell the audience about your brand and convince them that your brand is positive. Creating a transparent logo will ensure that your branding always looks smooth and attractive to the target audience.
- Flexible and Easy to Integrate:
The best part of a logo is that it can be used everywhere. But sometimes, a logo that looks great on the website, for instance, might not look good on brochures. Therefore, it is vital to create a logo that can be used everywhere without much modification. Transparent logos give the benefit of using the same logo everywhere without any modification. These logos work with every color and do not look distracting when placed over the images.
- Increased Marketing Potential:
Logos help companies convey messages to the target audience. The variation in the design can ruin a message and may come across unprofessional. Transparent logos give companies the benefit of using it on any background. This gives them a wider scope for advertising campaigns. Also, even the slightest change in the design of your logo can jeopardise the trust of your customers’.
Image formats for Transparent Logos:
To create a transparent logo, there are certain image formats for your designs. Here are the lists of popular image formats you can choose from:
- PNG:
PNG is a raster file that allows users to save the compressed image without losing quality. The format was first discovered in the 20th century and was considered the pirate version of GIF. But because of its convenience and a wider range of abilities, it is a popular image format. PNG files are often used for all kinds of digital purposes. The files saved in this format can display millions of colors. PNG is supported by all editing software. The main drawback of PNG files is that they do not support animations.
- SVG:
SVG is XML based format that automatically fits a web page. Compared to other file formats, SVG files are lighter. These files are infinitely scalable without losing quality. Unlike PNG, SVG files can be animated. It also allows users to modify colors and include custom elements and shape in the design.
- GIF:
As discussed above, this file format was overshadowed by PNG file format, but it is still used sometimes. The most popular place where it’s often used is social media. Since GIF files don’t give the leverage of customizing the transparency, this is the reason why most of the people choose PNG over GIF.
How to Create Transparent Logo
To create a transparent logo, you don’t require any “special tool or software.” It can be created just like the other logos. Here are a few ways through which you can create transparent logos for your brand:
- Hire a graphic designer: The first and the obvious way to create a logo is to hire a professional graphic designer. Hiring the right designer for a business is not easy. Here are some tips to hire the most efficient designer for your business for graphic design services
- Be clear with your expectations
- Set your budget
- Create a design brief
- Ask the designer to showcase their work and skills
- Logo contests:
Today, there are a lot of companies that, through their platforms, help both businesses and professional designers get connected. By using such platforms, you can either choose a one-to-one project design or launch a logo design contest. A logo contest is a competition between designers where a lot of them participate and create multiple designs as per the design brief provided by the client. The contest usually runs for a week. Once it gets over, the client can choose the design they like the most.
- Logo maker tool:
Apart from helping companies and designers get connected, some of the graphic design marketplaces like Designhill also provide an online logo maker tool. By using that tool, users can create a logo within minutes. The best part of these tools is that one doesn’t require any technical skills to use them. Even a non-designer can use it without much difficulty.
Conclusion:
It’s very depressing to end up with a design that holds you back in certain situations. But with transparent logo, you will not find such a problem. Now that you know the basics of transparent logos, it’s time to start creating some for your business.
Happy brand-building!