Recent revolutions in the field of internet and smartphones have also made changes in the world of advertising. Gone are those days when advertisements in magazines and print media were significant strategies adopted. The recent trend is shifting towards digital marketing. Digital marketing involves marketing using the internet and smart devices. This trend has made sufficient changes in the modern marketing world. Starting with Search Engine Optimization (SEO) to Social Media Management (SMM), there are dedicated agencies that are out there for each service.
However, a digital marketing agency provides a comprehensive solution for all your requirements. Before you decide to choose a digital marketing agency, check if they suit your needs. Here are a few questions that you need to ask a digital marketing agency before hiring them.
1. What experience do you possess in my field of business?
Experience is one of the essential aspects of the agency. The agency may even be a startup but look for the cumulative experience of the team. It will help you figure out the kind of expertise the agency possesses. Look for the answers that offer you with the case studies of each of the client handled. Check for specific experience in the industry that matches your business.
Some agencies go beyond and offer the outline of the strategies followed. Also, the specific reliable testimonials prove the capacity of the business. Never be settled with the generic answers. The experience does not come from the theoretical studies but with the practical results.
2. What are the tools and software you use for the projects?
This question is posed by most clients to analyze your knowledge in the field of digital marketing. Knowing this will boost the confidence in the right agency As a basic, look for the primary tools that the agency use.
For example, devices like SEMrush is a must if your brand needs Pay Per Click (PPC) or Search Engine Optimisation(SEO). The SEMrush is mainly used for analysis like keyword rankings and monitoring competitors. Also, tools like Mavsocial are used exclusively for social media management. These tools can help in tracking the reach of your business in the buzzing social media.
Moz Pro is yet another tool used for SEO projects. Look for the detailed answers that contain the specification and purpose of using the tool for your brand.
3. How long does it take to visualize the results of the project?
As a business owner, you need to understand and analyze the answer to this question with the utmost care; because the result of every digital marketing project is different. This answer should always be backed up by the strategy used and why that will bring results.
Improvise it with questions like “What do you think of promotional partnerships?” “How do the paid ads benefit me?” This will help you to determine the duration of success. Also, talk to the agency transparently on the monthly marketing budget. Based on this, the firm can come up with strategies that do not burn your pocket.
Never be carried away by the exaggeration or any false hope for that matter. Look for accurate results, even if it is not yielding the expected results you thought of. Primarily, also if the agency can show successful SEO progress, it is a way to go organization.
4. On what measures will you state your reports?
This is an inevitable question that digital marketing agencies must be able to answer precisely. The best way to show the success is to point on the Return on Investment details of the previous clients. Usually, the reports are measures as leads, customers, and traffic.
Apart from this, check on several reporting tools like Tapreports that the agency is using. These tools will be able to provide constant reports to the client on the real-time improvements that have been made in every project. Here is where you can find the transparency in reporting to capture the confidence. If possible, ask the firm to produce a sample progress report from the previous clientele.
5. How frequently should we meet?
Frequent communication between the client and agency is necessary for a successful marketing campaign. Look for a healthy relationship. As an owner, you may not be able to juggle a lot of things. Hence look for a proper channel on how the marketing is planned and executed. Know the process starting from the brief taken for every campaign to how the leads are generated.
Even if the probability of meeting is less, you can look for other resources. There are many platforms to maintain proper communication, which includes platforms like Skype, Join me, Hangouts, or Google voice. Look for a comfortable platform that can be reliable to share their data, opinion, and resources for the projects. Successful communication without a gap is highly essential to meet the needs of digital marketing requirements.
6. What are the social media channels that my firm should be on?
One primary query in the case of social media marketing is to find out if my company must be a part of all social media platforms. The answer to this question is probably no. But the digital marketing agency should justify why they are willing to choose the respective platforms for social media marketing.
The agency should also describe and recommend social media platforms that play a significant role in digital media marketing. Rather than just explaining with the overview of the platform the answer must have vital information on how they track down the reach on various social media platforms. You can quickly identify the potential and strength of the organization.
7. Do you outsource your work?
Transparency is an essential factor when it comes to marketing. The Search Engine Optimization marketing agency has to provide details on how they work. It doesn’t matter if the agency works in-house or outsources the project. The firm has to be transparent on how it functions.
These are a few, from the many questions that, as a client, you need to post to the digital marketing agencies before hiring them. All these questions will help you determine the potentiality of the agency overall. If you are a client looking out for a suitable digital marketing agency, then pots these questions before choosing a digital marketing agency.